IF YOU CANT BEAT THEM, JOIN THEM!
Instagram announced the addition of Stories to their app on Tuesday. The feature allows users to create temporary slideshows separate from their main feed, which will vanish after 24 hours. Sound familiar? Although there are slight differences, this is very similar to the Snapchat proposition. This update is part of a trend whereby social platforms are moving away from a proposition based around one key feature and becoming more generalist. The days of using multiple platforms for different functions are numbered. Time to pick a side.