FACEBOOK ‘FAKE’ NEWS OUTPERFORMS REAL
18th November 2016
Buzzfeed has crunched the numbers and the results are in – ‘fake’ news outperformed ‘real’ news during the US General Election, suggesting that the opinions of millions were formed from fiction. People may as well be reading Harry Potter as a White Paper on education provision. We truly do live in a post-fact world.
Obviously if organisations are writing with direct intent to deceive, they should be investigated and prevented from publishing. What is most concerning though is the difficulty the Facebook audience has in discerning between what’s real and what’s fake.
It’s hard when friends and family that we trust are the people sharing a lot of this fake news, and it’s even harder to ignore if it’s reaffirming our own point of view in our little Facebook echo chambers.
Platforms simply have to do more to help voices that can be trusted cut through. Reinstating their news teams would be a start. Reputable publishers and brands that have something meaningful to say need to stand up too though. There has never been more of a need for stories and ideas that live in the real world. We all need a strong dose of reality.