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Red Bull Zipline

RED BULL DOING SOMETHING COOL…AGAIN

Yes, we’re ignoring the Trump in the room. Instead, let’s talk about this amazing video from Red Bull. If there is a formula to successful video content (there isn’t), Red Bull is the crazy scientist trying to discover it with bonkers experiments. It’s a simple idea at its core really – how can we combine a load of absolutely amazing, extreme things and film it somewhere beautiful? Easy – let’s make a surfing zip-line base jump video in the mountains. Bosh. 

It’s not new, but with weeks like this one, it’s very, very welcome.