AN APP WHICH IS A NUDGE IN THE RIGHT DIRECTION
At Splendid we are delighted the world is beginning to accept responsibility for their sustainable wardrobes and make conscious choices. It’s about time too.
48% of millennials now choose to buy from brands that are active in supporting a whole range of social causes, from racism to LGBT inequalities. Just last week, Fashion Revolution Week caused a stir as it encouraged consumers to ask brands #whomademyclothes.
So enter Nudge – the app that acts as the middle man for consumers wanting to shop with brands whose beliefs align with theirs. When downloaded, it asks your stance on various issues and recommends brands and businesses that best align.
Being conscious has never been easier.