Facebook cross-app notifications

Facebook brings it all under one roof

What is it?

In the interest of synergy, Facebook is looking to bring its family of apps (Facebook, Messenger and Instagram) together with cross-app notifications. The new feature, which is currently in test mode, was first spotted by Tech Crunch. At present, it appears to be popping in the Facebook app for select iOS users.

What does it do?

The change appears in the icon in the upper right-hand corner of the screen. Instead of the Messenger logo, you will now see your profile pic and the total number of notifications across all of your handles within the Facebook family.

When you tap on the top notifications, a new menu will pop up, allowing you to check on your Instagram, Messenger, and, of course, Facebook.

The benefit is that you will not have to close and open apps every time you get pinged with a notification.

Is it a game-changer?

For those of us who have a wide enough network and a high frequency of conversations across the Facebook portfolio – this is a godsend. It is another example of Facebook subtle linking its platforms without disrupting the experience for those whose allegiance lies with only one of it’s apps. 

Will the constant influx of notifications in one place be a deterrent for some? Maybe, but for community managers and advertisers alike consolidation tends to be appreciated.