Google rolls out gif maker tool for journalists
26th May 2017
What is it?
Google has released Data Gif Maker, a tool to help journalists create visuals that show share of search interest for two competing topics.
What does it do?
This new tool makes it simple and easy for marketers, content creators, and other users to build animated data visualisations based on Google search stats.
Is it a game-changer?
It’s positive to see platforms like Google taking these steps to help marketers/journalists etc get the most out of their products and offering new ways of visualising complex information. However, it’s pretty basic in what it allows you to show – just two competing search terms in terms of their popularity, so it will be interesting to see how they adapt it in the future to help make journalism more visually compelling, and marketing storytelling more interesting and digestible.