Instagram allows image archiving

Instagram introduces photo archiving

Let’s face it, not all of your Instagram pics are winners and some from back in 2012 now don’t fit with the look and feel of your page. The channel is testing a feature ‘Archive’, that lets you hide published photos, keeping them hidden away in a private section that only you can view. If you want to bring these back out for people to see at a later date, then that option is available to you. This gives users an option of what to do with embarrassing/not so creatively crafted images, rather than deleting them. The choice is now yours!

It’s a minor update, but seems like it could be helpful for both influencers and brands wanting to clear out some of their older/not so “on brand” content, in the hope of creating a stronger looking feed from start to present day.