New instagram search feature - location and hashtag

Search instagram stories by location & hashtag

What is it?

Instagram’s latest platform update allows user to add location and hashtags to Stories. Now you can filter Stories by area, simply by entering a location in the search bar or tapping on a location that appears on a post. The search function also allows you to specify a hashtag to filter the Stories you are presented with.

What does it do?

If you have a public account and your Stories include a hashtag, location or a location-based sticker, that post could appear in other people’s Explore tabs. The extra search criteria enables more users to find your profile and become a follower.

Is it a game-changer?

This update caters to the behaviour trend where Stories are used as a vessel to document ‘in-the-moment’ experiences. It is anticipated that both brands and influencers alike will utilise both new features to enhance accessibility and discovery of their content. It will be interesting to see the level of insight available in analytics  as the usage of this feature grows.