This summer Social media goes bridal

82% of couples create a custom hashtag for their wedding day

Late spring is in bloom, bringing with it the unofficial kick-off to wedding season. Social media has become an integral part of the wedding experience for couples, their families and guests alike.

“Paid social gives advertisers the unique opportunity to drive users through the entire purchase funnel—from before “the one” even puts a ring on it to when the couple walks down the aisle with a special hashtag for the big day,” .

Adaptly VP of marketing Montse Guasch

The below inforgraphic from Adaptly demonstrates how social is now firmly engrained in the process.


With this behaviour trait becoming more and more prominent, brands that align their comms and targeting strategy to align with these behaviours will win.

I now pronounce you #husbandandwife