Delta Airlines swipe into the Dating Game
8th June 2017
Delta Airlines has created a wall that’s painted with famous locations from around the globe to help people up their online dating game.
Studies reveal that travellers are more likely to get swiped right on dating profiles using apps such as Tinder and Bumble. Delta Airlines has taken this insight to inspire the creation of #DeltaDatingWall. The installation, situated in Williamsburg, is adorned with images from around the world so passers-by can take a selfie on their imaginary trip.
This is a really interesting campaign, considering 18% of millennials say they would like to use an in-flight dating app to meet other singles. In addition, 40% of millennials have booked a trip based on how ‘Instagrammable’ the experience would be. This type of activation will be particularly appealing to this group. You never know, you might not have to go on your dream trip to meet your dream partner…