Facebook introduces closed captions on live videos
What is it?
Facebook recently announced that from now it will support the display of closed captions on Facebook Live broadcasts.
What does it do?
One in five Facebook videos are streamed live — and now the social media platform is working to make sure those videos are widely accessible.Translating the video’s audio into text is now possible with the Live API. This is a milestone as it allows Facebook to make their videos accessible to the whole community including those who are deaf or hard of hearing.
At present, the feature requires broadcasting equipment or third party support so early adoption will be most likely from larger publishers.
Is it a game-changer?
This is another example of Facebook innovating as the live video format grows in popularity. Facebook users already watch four times more live video content then they did a year ago and they are no signs that this behaviour type is on the descent. It also presents a great opportunity for brands to connect with a wider audience.