P&G partner my black is beautiful for the talk

Reminding kids that black is beautiful

For black parents in America, having ‘the talk’ with their children involves more than awkward euphemisms around ‘the birds and the bees’. It’s a warning about racial bias they may unfortunately face.

Working with My Black is Beautiful – a group started in 2006 to spark a broader dialogue about black beauty, P&G have launched a video called ‘The Talk’. It highlights conversations parents will have with their children, from getting pulled over whilst driving, to being referred to as ‘pretty for a black girl’.

This new campaign by P&G to progress towards a less biased future by recognising the power of people from all backgrounds is more relevant and necessary than ever. 

The conclusion of the video rings clear; ‘the talk’ is a necessity and we have to end the need to have it.