Snapchat gets serious with updates

What is it?

Snapchat announced a massive update over the weekend, introducing not one, but three new functions which will change the way people share content, and will fundamentally alter its core functions.

What does it do?

The first is called Backdrops (where users are able to create animated backgrounds for their snaps). The second is voice changing lenses, which work without having to use Lenses. However, the most important update is the third – users will now be allowed to add links to their snaps using the Paperclip tool.

Is it a game-changer?

The shift marks a significant change in the way Snapchat regulates its tightly controlled channel. It will be game changing for advertisers and influencers on the platform as they’ll be able to endorse products and services, while tracking performance and ROI on their snaps.