Facebook launches Watch

Facebook introduces streaming service

What is it?

Facebook has launched ‘Watch’, a tab which will house original content created by its partners.

What does it do?

This new feature is still in its infancy with a controlled rollout scheduled for today to a handful of US users today. It is a dedicated video channel designed to bring a degree of professionalism to a platform that has thus far been dominated by home videos, amateur content and short clips of material available elsewhere. Content creators will earn 55% of the revenue generated by adverts providing Facebook with another source of revenue. Watch will feature personalised recommendations of live and recorded shows, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Users will also be able to subscribe to shows to get updates on the latest episodes and connect with each other and the creators in groups.

Is it a game-changer?

Netflix and Amazon Prime have already proven that there is a demand for this type of content and that it is a very lucrative market. However, it will certainly be interesting to see the level of programming they are able to produce and how it will appeal to an audience whose content consumption habits are largely catered for through the likes of Netflix. It will be interesting to see the balance struck between content and the volume of advertising in this environment. With Disney launching it’s own streaming proposition, the competitor pool has got that bit bigger. Time will tell if this new update is enough to challenge in this space.