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DAILY DIGITAL EDIT – 03.01.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day. 

Diageo pauses Snapchat spend after ASA questions efficacy of app’s age verification policy

Diageo has paused advertising spend with Snapchat after the Advertising Standards Authority (ASA) banned a promotional lens from the alcohol giant. According to the watchdog, the Diageo-owned spirit flouted the guidelines around “inappropriate” targeting and appealing to under-18s via an interactive ARoverlay which let users transform themselves into its famous mascot.

Read more here.

 *This comes at a time where social media platforms are facing greater calls to protect their user base – will this be the first of many investigations into who and what is being advertised on each platform? * 

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Sony is creating a spatial VR experience with singer-songwriter Khalid 

As part of the second half of its “Lost In Music” branded campaign, Sony is joining forces with Grammy Award nominee, singer and songwriter, Khalid for a limited number of spatial, audiovisual VR experiences. As Sony describes it, the “Lost in Music” experience will find fans immersed in music, enabled by Sony’s spatial audio technology, which can create spaces where sounds move around virtually.

Read more here. 

*The creation of an experiential dimension to showcase a product is becoming increasingly popular – the use of VR is a way in which brands can achieve this. *

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UK police turn to Amazon Echo in the fight against crime

UK law enforcement is exploring how Amazon’s Echo smart speaker could be used for purposes including sending out crime bulletins. The idea behind the initiative is to effectively allow people to file crime reports and give witness statements without clogging up 999 switchboards and taking up police officer time.

Read more here.  

*Voice assistants are becoming a more commonplace item within households – the use of these to fight crime could be interesting if it resulted in more efficiency when it comes to reporting crimes etc.*