Menu×

DAILY DIGITAL EDIT – 04.01.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

 Amazon reportedly looking into ads on Alexa 

Amazon is reportedly in talks with companies like Proctor & Gamble and Clorox to advertise on Echo devices, potentially suggesting their products when you ask your Echo to buy something, according to CNBC.

Read more here.

*Brands are increasingly recognising the value of voice technology as a way of communicating with their consumers – if Amazon were to go ahead, this would present a huge a new advertising opportunity for brands. *

 ———————

More than 10 million Facebook users went live on New Year’s Eve

The number of users going live on Facebook on New Year’s Eve totalled nearly half of the viewer count for the iconic ball drop in Times Square. According to data released by Facebook, the social media platform saw a 47 percent increase in the number of users going live to celebrate the transition into a new year.

Read more here.

*Statistics such as this point to the growing popularity of live streaming on social media – it will be interesting to see if this is something that Facebook will continue to push throughout 2018.*

———————

Instagram tests letting users post Stories directly to WhatsApp

Instagram is now running a test to let users post their Instagram Stories directly to WhatsApp. This new feature will let users post decorated photos, videos, and GIFs on WhatsApp as a status. However, much like the Instagram stories – the WhatsApp status will disappear after 24 hours.

Read more here.

*It seems that Facebook is trying to expand its user base and enhance customer experience through this new feature – given that a WhatsApp status is encrypted like the rest of the app, it will be interesting to see if users will be more likely to share on the app, rather than via Stories.*