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DAILY DIGITAL EDIT – 05.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

“I Too Have a Burger on My Desk”: KFC Warns McDonald’s in Nuclear Button Parody Tweet 

KFC is using President Donald Trump’s now infamous “Nuclear Button” tweet to take a jab at fast-food rival McDonald’s. The brand’s jab is clearly parodying a tweet that Trump sent out earlier this week that proclaimed his “Nuclear Button” is “much bigger and more powerful” than North Korean leader Kim Jong-un’s.

Read more here.  

*Entertaining way in which a brand had used social media to engage with current news. With more than 16,000 retweets, the risk seems to have paid off for KFC. *

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 Amazon patents a mirror that dresses you in virtual clothes

Amazon has patented a blended-reality mirror that lets you try on clothes virtually while placing you into a virtual location.The patent describes the mirror as partially-reflective and partially-transmissive, and uses a mix of displays, cameras, and projectors to create the blended image.

Read more here. 

 *It seems that the boundaries between the bricks and mortar customer experience, and that of the online world are increasingly being blurred – does this mark the beginning of the end for physical stores?*

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 Facebook beats YouTube and TV as best place to launch new ad campaign in survey of ad buyers 

Though Google is still the digital ad leader, Facebook is expected to increase its share thanks to the growth of Instagram and video ads, according to a new note from Cowen. Google and Facebook together dominate digital advertising, with about 63 percent between the two of them in 2017, according to eMarketer.

Read more here.

*2017 saw Facebook introduce a series of features which made it easier for brands to communicate with their customers on the platform, clearly brands are responding to these and are now looking to invest more in advertising via Facebook.*