The Daily Digital News Edit, bringing you the top 3 digital news stories of the day. 

G-Eazy ends partnership with H&M in response to viral ‘monkey’ image

G-Eazy has announced that he is terminating his partnership with H&M ahead of his upcoming line with the clothing company. The news comes in response to H&M receiving heavy backlash following accusations of racism in relation to its ‘Coolest Monkey In The Jungle’ hoody.  The Weeknd also broke off his relationship with the company after seeing the photo.

Read more here.

*Consumers are becoming increasingly critical of what brands are posting, and are willing to call them out – the fact that the online backlash has led to the termination of two major collaborations for H&M highlights the power of social media.*


 WWE is letting you step inside the ring with its new VR partnership 

WWE are bringing some of the franchise’s most exciting moments to virtual reality with a new channel on the NextVR app. The WWE channel will host 10-minute experiences, uploaded for free after each participating event, that puts fans in the centre of the action, as if they attended the match live.

Read more here. 

*This brings the ‘live’ experience of WWE events into the home – will this be the first of many other sports/VR partnerships, making the experience of sporting events more accessible to a larger number of people?*


 Trust in voice activated assistants on the rise

The Voice Retail Market is set to become increasingly relevant this year as US consumers turn to voice assistants like Siri and Alexa. It reports that the number of Americans using a voice-activated assistant at least once a month will reach 35.6m in 2018, an increase of 128.9% on last year.

Read more here. 

 *Up until now, the perception of voice assistants as potentially invasive forces within the home has often slowed down uptake, but these figures demonstrate that people are becoming more accepting of these devices as they choose to prioritise the convenience aspect.*