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DAILY DIGITAL EDIT – 18.01.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

 Bloated Facebook Messenger promises to simplify in 2018

 “The app became too cluttered,” Facebook’s head of Messenger David Marcus announced today in a post of plans for 2018 including “massively simplifying and streamlining Messenger this year.”

Read more here.

*This decision suggests that Facebook is responding to its own claim that users will may be spending less time on the platform due to recent updates, but that it is keen to make that process as simple and fuss-free as possible*

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 Adobe’s newest labs project can track in-store customers in real time

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away and keep shopping. This is one scenario that could very well become a reality with a new retail innovation project from Adobe Labs.

Read more here.

*The use of real-time data to inform consumer behaviour and connect with their customers is increasing – will this help save physical stores from being pushed out by the online shopping world?*

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 Instagram’s text-only stories are here… sort of 

It’s been in the making for a couple of months, but now it’s quasi-official; Instagram is testing a new type of Stories, called Type. So far, users had to double tap and hold on their screen to create a solid colour background and then they only had one font type to use for their messages. Type removes this process, as it gives users the opportunity to update their Stories feed using only Text updates.

Read more here. 

*Instagram Stories continue to grow in popularity – new features such as this will only serve to further increase user numbers.*

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