Menu×

DAILY DIGITAL EDIT – 19.01.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

 Mastercard spurs consumers into a year of social good

 Mastercard is seeking to perform some social good this year after announcing its ‘Year of Action’ #StartSomethingPriceless campaign. One of the first moves as part of this push has been the installation of interactive billboards around Paris which enable passers-by to donate a week of school meals for one euro by way of a contactless payment.

Read more here.

*It seems that customers are now calling on brands to become more socially responsible – this is a great example of how brands are responding to such calls.*

 ———————

Instagram now shows when users were last active 

From the direct messages screen, people you follow or have previously chatted with can now see when you were last using Instagram. The new “Show Activity Status” option is enabled by default inside of Instagram’s settings. 

Read more here.

*Is this another example of features within the Mark Zuckerberg empire being shared across is multiple platforms? The ‘last seen’ feature is nothing new, it has long existed on Facebook and WhatsApp; it is, however a point of conversation – is this why it has been introduced to Instagram? *

———————

 Facebook is testing a new ‘Watch Party’ feature for groups

 Facebook is testing Watch Party, a new feature available to groups that lets members watch videos at the same time while continuing to comment and interact. Any public Facebook video can be included in a Watch Party, whether it’s live or pre-recorded. 

Read more here.

 * Facebook is looking for ways to add more interactivity and a sense of community to Live video – this is part of their overarching mission to create more ‘meaningful’ moments on the platform.*

———————