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DAILY DIGITAL EDIT – 23.01.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day. 

Hijab-wearing model steps down from L’Oreal Paris hair ads because of controversial 2014 tweets

 The model making history by being featured in a headscarf for a haircare advertising campaign is pulling out of it due to controversy over alleged tweets she penned in 2014, which were purported to express ‘anti-Israel’ views.

Read more here. 

*Influencers and brands are under a microscope. Brands will have to pay increased attention to an influencer’s social media presence both in recent times, but also historically –  any (even slight) indication of a misdemeanour might spell the end of a partnership. *

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This new augmented reality tool will help you find your ideal brow shape

 A new web app from Benefit Cosmetics that lets you try on the eyebrows of your dreams via AR. Called ‘Brow Try-On,’ the site uses the webcam on your device to track your face and put a virtual imprint of eyebrows over you.

Read more here. 

* Fashion and beauty brands are increasingly turning to technology to showcase their brands and reach more customers. Benefit has followed in Sephora and L’Oreal footsteps, using AR to let customers try on makeup virtually.*

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 Just one in four Britons trust news on social media, finds survey 

Only 24% of the UK population trust the likes of Twitter, Facebook and Instagram when looking for news and information, a survey has found. At the same time, the survey found there had been a striking 13-point increase in support for traditional media, to 61% – the highest level since 2012.

Read more here.  

*Social media companies are facing greater scrutiny for what and whom they allow to be published on their platforms – it remains to be seen whether recent changes (Facebook’s user rated system, Twitter’s more stringent verification process etc.) will be enough to change public opinion.*

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