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DAILY DIGITAL EDIT – 24.01.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

 Google Assistant can now match your voice to your individual Netflix profile

 Google has revealed that Assistant can now match your voice to a specific Netflix profile. Until now, only one main paired Netflix account was accessible on Google Home devices,

Read more here.

*The battle of the voice assistants continues – this new feature of the Google Home Assistant solves a long-standing issue with multi-user households. Will this be enough to set the Google voice assistant apart from other offerings?*

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Instagram now supports GIFs in Stories

 Instagram is officially adding GIF support to its Stories feature. Starting today, you can now plaster dancing cats and flying cheeseburgers over your photos and videos. The options are endless with hundreds of thousands of moving stickers to choose from thanks to GIPHY integration.

Read more here.

*Another example of a platform copying successful features from other social media apps to bolster the success of their own.*

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 Snapchat will now let you share some Stories outside the app

Snapchat has introduced a new sharing feature, which you can use to send Stories to people who don’t use the app. Non-app users can view the content through a video player on Snapchat.com. A link will appear in the corner of screen, directing them to a download page for the Snapchat app. 

Read more here.  

* Snap says that part of its motivation for launching this feature is to allow users to share content from within the app to demonstrate to people who aren’t already on the platform what it can do – it remains to be seen whether this will help solve Snapchat’s ever present user growth problem? .*

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