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DAILY DIGITAL EDIT – 29.01.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

  Twitter introduces sponsored Moments to help connect publishers with brands 

The company is selling a new type of ad: Sponsored Moments.  Sponsored Moments give the advertiser the ability to add a branded cover image to the Moment in question, as well as insert their own brand’s tweets into the Moment’s round-up.

Read more here. 

*It seems that Twitter is giving brands greater opportunities to advertise on Twitter – however, we don’t know how many people use Moments – is it worth brands investing in another mode of advertising on the platform?*

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Google experiments in local news with an app called Bulletin

 Google is testing a tool called Bulletin that would allow anyone to publish local news stories and events; providing a way for others to communicate information of local interest, like bookstore readings, high school sporting events, or information about street closures etc.

Read more here. 

*Bulletin appears to be another attempt from Google to establish itself in the social space, albeit with a more information-based focus on providing news.*

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Facebook is coming closer to humanising its chatbots 

 Facebook’s engineers have built their own dataset to train chatbots with called Persona-Chat consisting of more than 160,000 lines of dialogue. The company’s researchers say giving chatbots a ‘consistent personality’ might be the key to better conversation. 

Read more here. 

 *Improvements such as this indicate the growing popularity and reliance on devices which generate an automatic response to given command/questions, for example: Siri, Alexa etc. This is likely to affect the way brands provide customer service.*

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