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DAILY DIGITAL EDIT – Christmas Round Up

The Daily Digital News Edit, bringing you the top 3 digital news stories from over the festive break.

 Foot Locker hosts the first ever AR unboxing experience on Snapchat 

On top of providing a sneak 3D preview of the new Gatorade AJ1’s trainers, the innovative Snapchat Lens also invites users to “take them for a walk” – and even dance – around their living room, and explore their surroundings looking for hidden extras such as basketball hoops.  

Read more here.

*By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience on a platform that their target audience loves.*

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Instagram adds ‘Recommended for You” feature to your feed

 A new section called Recommended for You has started appearing within the photo stream, showing updates from accounts you don’t follow. The company has stated that ‘these posts are suggested based on posts liked by accounts you follow.

Read more here. 

*This will bring some of the recommendations, which currently exist within the Explore tab to the forefront – they will be more obvious and make it easier for users to follow. Will users readily adopt this, or will it be deemed too invasive to their Instagram experience?*

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What were your best nine Instagram photos from 2017? 

The popular trend sees Instagram users look back at the highlights of their year by putting together a montage of their most liked snaps of the last 12 months. Users across the Facebook-owned social network are sharing their “#bestnine2017” collages to celebrate the end of 2017.

Read more here.

*Interestingly, the ability to create a Best Nine Of 2017 is not native to Instagram. Instead, it’s the work of a third-party website – will 2018 see the platform attempt to integrate it as an official feature – this is something they have done in the past (For example: RT button)