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DAILY DIGITAL EDIT – 05.02.18

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

 Hearst introduces shoppable Amazon SmileCodes to print publications

 Hearst has unveiled a deal with Amazon to place scannable SmileCodes on Cosmopolitan and Seventeen magazines, allowing readers to purchase straight from its pages. Amazon’s SmileCodes are branded QR codes that link to dedicated Cosmo and Seventeen stores on Amazon.com, when scanned.

Read more here.

 * In line with Insta-shopping, brands are looking for new ways to combine curated content with a seamless shopping experience – Hearst are the first within the magazine publishing world to create such a partnership*

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Pepsi is using VR and nostalgia to send Super Bowl fans back in time

  As an extension to its Super Bowl campaign airing this weekend, Pepsi has created a pop-up VR experience near U.S. Bank Stadium in Minneapolis where visitors can explore a few short scenes based on the brand’s iconic ads of the past. Fans watching the event at home could view the experience with their own VR headset or through a web-based VR microsite.

Read more here. 

 *Pepsi’s VR experience is its attempt to experiment more with an emerging medium beyond its traditional channels – the ability to experience it without the headset (via a microsite) sets this apart from other VR stunts.* 

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Facebook is celebrating Friends Day by letting you create superlatives for your friends

Mark Zuckerburg founded Facebook on February 4th in his dorm room at Harvard, and the company celebrates the anniversary with its self-proclaimed “Friends Day.” To celebrate, users can give one another a “Friend Award,” with a variety of superlatives such as “Always Has My Back,” “Big-Hearted” etc.

Read more here. 

 *Is this another element of Facebook creating a space which fosters ‘meaningful exchanges’ by putting the emphasis on friendships between individuals, rather than the relationship between brands and individuals on the platform?*

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