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DAILY DIGITAL EDIT – 06.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

  Facebook may share ad money to lure creators from YouTube  

Facebook has talked to media buyers about expanding Watch to more individual creators by creating a tiered advertising system that would allow individuals to upload their content for free, then earn revenue from ads placed into the videos.

Read more here.

* Creators are increasingly looking to other video platforms that can earn them more revenue after YouTube made it harder to earn advertising money on its platform – will this be enough to lure them to Facebook?*

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Inside the New York Times’ Winter Olympics AR experience 

The New York Times have introduced a new AR campaign focused on the Winter Olympics, with activations highlighting figure skating, speed skating, snowboarding, ice hockey and ice dancing. At key moments in the story, the text fades away to reveal a 3-D image of an athlete or athletes, placed in the room in which the story’s being read.

Read more here. 

*The campaign makes use of the just-introduced AR capability of the New York Times app, and features sponsored elements from Ralph Lauren. Is this indicative of the advertising possibilities of AR within journalism?.*

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Snapchat redesign adds colourful text, while all users can mute specific chats 

The update brings more options into the way the text looks over that image; users can choose from the classic option, big text or a glow or rainbow effect. Another update is a Do Not Disturb mode for temporarily muting conversations.

Read more here. 

*Snapchat have long been subject to other platforms stealing its features (e.g. Stories), but this time, it seems like Snapchat could be the ones doing the imitating. The new feature bears striking similarities to Instagram’s new type mode feature.*

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