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DAILY DIGITAL EDIT – 07.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

 Snap stock soars on first ever better-than-expected earnings

 Snapchat has posted its first ever better-than-expected quarterly earnings since going public in spring of last year, this has been helped by an improved user growth rate of 5 percent this past quarter, up from 2.9 percent in the previous quarter, with 8.9 million new users.

Read more here.  

* This indicates that Snapchat’s recent redesign may be helping the company reclaim some of its early-stage popularity that has, in part, been damaged by a string of copycat features on other social media platforms – does this mark the end of Snapchat’s growth struggle?*

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 World’s most expensive jar of Marmite up for grabs in AR competition

Marmite has teamed up with AR treasure hunt app Snatch to launch an AR treasure hunt competition. Users can download and use Snatch to hunt for Marmite icons on a map. Upon finding an icon, a mini-game is launched asking users whether they were ‘born a lover’ or ‘born a hater’

Read more here. 

*The campaign comes on the back of other AR treasure hunt-style apps, such as Pokémon Go which have proved to be hugely successful.*

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Instagram gives brands new way to sell in “collection” ads

Instagram have started testing ads that blend videos and product catalogues where consumers can complete purchases without leaving. Instagram calls them “collection” campaigns. Fashion and beauty brands Birchbox and Revolve are the first marketers to try “collection” ads on Instagram. 

Read more here.

*E-commerce is increasingly being integrated into social media platforms; just last week, Snapchat introduced its first in-app ‘store’. It seems that Instagram are following suit by bringing the power to purchase inside the app.*

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