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DAILY DIGITAL EDIT – 08.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day. 

Instagram is testing a feature that lets users ‘Regram’ posts to Stories 

Instagram is testing an option that lets you share public feed posts from other users to your Story. This could let you add commentary and overlaid stickers to a meme, celebrity post or even a friend’s photo. 

Read more here. 

* Screenshotting public content and posting to Stories has long been a common activity on Instagram – it seems that this has encouraged the platform to formalise it with this new feature. Is Instagram now less about private sharing to close friends and more about broadcasting?*

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Gordon Ramsay gets his own insulting Alexa skill

Celebrity chef Gordon Ramsay has built a career on insulting people for their questionable cooking, and now he has his own Amazon Alexa skill where you can get his feedback on your kitchen talents. Users can ask “Alexa, ask Gordon Ramsay what he thinks about my [insert food here],” and the skill will “critique” your work.

Read more here.

*Gordon Ramsay has built a huge Twitter following with his brutal critiques of meals made by amateur chefs – this is a novelty way of bringing this into the voice assistant world.* 

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Twitter announces the winners of its #BrandBowl52 ads competition   

Twitter has announced the winners of its first #BrandBowl52 competition, showcasing the best ads of Super Bowl according to reactions from users. Pepsi was the big winner, receiving the MVP award representing the most-tweeted-about brand. The Jurassic World won the Quarterback award as the most retweeted single tweet.

Read more here.

 *The Super Bowl ads often generate more conversation than the sporting event itself, and are arguably the most coveted ad spots of the calendar year. This is an interesting use of social listening to gauge how well each ad was received by social media users.*

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