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DAILY DIGITAL EDIT – 09.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day. 

Facebook confirms test of a downvote button for flagging comments

Facebook is now testing a downvote button which when tapped, hides a comment, and gives users additional reporting options like “Offensive”, “Misleading”, and “Off Topic”. Those could help Facebook figure out if the comment is objectionable, a form of “fake news”, or just irrelevant. 

Read more here.

 * This feature is part of Facebook’s larger mission to promote meaningful interactions between its users – what Facebook does with signals about problematic comments could, however, raise new questions about censorship*

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 Twitter says people are tweeting more, but not longer, with 280-character limit 

Twitter CEO Jack Dorsey has revealed that the expanded tweet length hasn’t actually changed the length of messages people are sending out — but it has led to more engagement in the form of retweets and mentions.

Read more here. 

*Interesting results off the back of Twitter’s decision to expand its character count – it seems people are tweeting more, is this a direct result of not being constrained by character count?*

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 The Super Bowl advertisers that added the most followers 

According to ListenFirst Media, Lexus, whose Super Bowl ad was a crossover with the forthcoming Marvel movie “Black Panther” and Jeep were the advertisers which gained the greatest return, in terms of followers, for the amount spent on their Super Bowl ads.

Read more here.  

*Another interesting insight into the successes of the many Super Bowl ads from the past weekend.*

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