Menu×

DAILY DIGITAL EDIT – 13.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

 Facebook will add a Watch section for breaking news videos

 Facebook have announced that it is creating a section in Watch that will feature breaking news stories. News partnership lead Campbell Brown didn’t say when it would launch or which outlets would show up, but it recently said the News Feed would prioritise local stories.

Read more here.

*Features such as this form part of Facebook’s wider mission to tackle the problem of fake news – whether this will solve the issue remains to be seen.*

 ———————

Unilever threatens to pull ads from Facebook and Google 

Unilever has threatened to withdraw ads from platforms like Google and Facebook if they do not do enough to police extremist and illegal content.  Unilever’s chief marketing officer has stated that said companies, such as Unilever, could not continue to support an online advertising industry where extremist material, fake news, child exploitation, political manipulation, racism and sexism were rife.

Read more here. 

*The discussion over how online platforms tackle unsavoury and extremist content has been rising in volume over the last few years. Will the threat of brands pulling ads from the platform force Facebook to take more stringent action?*

———————

KFC is gifting scratch-and-sniff fried chicken cards for Valentine’s Day 

KFC’s latest marketing ploy has come in the form of scratch-and-sniff Valentine’s Day cards that smell like fried chicken. The company has also partnered with gif search engine Tenor to create a series of animated KFC-themed gifs that can be shared on messaging apps.

Read more here. 

*Novelty way in which a brand is capitalising on Valentine’s day through both physical marketing, but also through creating GIFs which can be shared across social.*

 

———————