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DAILY DIGITAL EDIT – 14.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day. 

 Just in time for Valentine’s Day, Facebook is trying to make ‘Relationship Statuses’ a thing again

 Facebook says that starting on Valentine’s Day, when you make your relationship “Facebook official,” you’ll get a Messenger notification that instantly connects you to your new partner. From there, you can make it rain hearts, quickly send the heart eyes emoji, and more. 

Read more here.

*Is this simply a fun Valentine’s Day stunt, or a ploy to re-emphasise the importance of the “Relationship Status” as part of the platform’s wider mission to promote meaningful interactions?*

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Westfield launches immersive and theatrical VR experience

Westfield Century City in Los Angeles has partnered with Dreamscape Immersive Inc to launch a pop-up virtual reality (VR) experience. The 40-minute attraction uses a new VR technology that engages all of the senses, according to Dreamscape. The equipment includes a backpack, sensor-equipped gloves, shoe coverings, and a headset.

Read more here. 

* As shopping centres continue to struggle with the growth of e-commerce, large brick-and-mortar retailers are expanding their remits to engage with experience-hungry consumers through new types of environments – will experiences like this help increase footfall?*

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Facebook pushes for more personal updates with launch of new Lists feature

Facebook’s new feature, Lists, lets users make lists of anything they choose – New Year’s Resolutions, To Do’s, restaurants to try, travel ideas, and more. The lists are also designed with the idea that friends could copy each other’s lists to share their own opinions about the subject.

Read more here.  

* Facebook hopes that features like these will push users to post more personal updates – like stories about their lives, what they’re up to, and what they’re thinking. Whether people will use this feature remains to be seen*

 

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