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DAILY DIGITAL EDIT – 16.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

Air New Zealand invites travellers on a social media #EmojiJourney

Adopting the #EmojiJourney hashtag, the carrier is making its presence felt on Facebook and Twitter by asking users to comment on their ideal holiday down under – using nothing more than strings of emojis. Participants will then be sent a link to a personalised interactive map of the country with emojis highlighting particular points of interest.

Read more here. 

 *This is a fun and unique way in which the brand is able to showcase the diversity of New Zealand, whilst also driving engagement.*

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 A million Snapchatters protest app redesign but CEO sticks by it

 One million people have signed a petition calling on Snapchat to roll back its latest redesign. Nonetheless, CEO Evan Spiegal is standing by his decision, insisting that his team is “excited about what we are seeing so far” but admitted it will “take time” for many users to get used to the changes.

Read more here. 

* It is no secret that Snapchat have struggled to retain users on the platform – the decision not to listen to public calls to revert the design is bold and it’ll be interesting to see if it will pay off.*

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Facebook teams up with Lyft and others for crisis response efforts

 Facebook is now enabling companies like Lyft, Chase, International Medical Corps and Save the Children to easily provide information and services, like food, transportation and shelter, to people in crisis. In partnering with Lyft and other companies, people experiencing a crisis will be able to see if there are options for free Lyft rides or supplies via Direct Relief.

Read more here. 

*It seems that Facebook is amping up its Community Help efforts, building upon already existing features such as Safety Check.*

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