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DAILY DIGITAL EDIT – 27.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

Samsung powers ahead of Ralph Lauren and Intel to record most digital engagements at Winter Olympics

International Olympic Committee (IOC) worldwide partner Samsung has recorded the most Olympics related digital content engagement at the recently concluded PyeongChang Winter Olympics. Samsung was followed by the United States Olympic team’s official gear partner Ralph Lauren with 57% engagement.

Read more here. 

 *Interesting way in which brands are able to measure the results of their involvement with such a big events such as the Winter Olympics.*

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Is Vero really the new Instagram?

Vero is a new social media app that allows its users to post whatever they like – be it movies, TV, music – and share them with a social network that they control. It has a chronological feed, and companies can’t pay to boost posts because there is no algorithm that highlights certain posts over others. This means that provided you scroll far enough down – you won’t miss any of your friends’ images. 

Read more here. 

* Instagram’s recent move away from a chronological timeline, as well as attempts to rip-off Snapchat’s most popular features such as Stories, has seen a number of users  jump ship to Vero – whilst it has been touted by some as the “Instagram Killer,’ it will be interesting to see how an entirely new platform performs amongst the big names such as Facebook, Instagram and Twitter.*

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YouTube Live gains automatic captions, chat replay and more 

YouTube have announced several new features designed to improve the live streaming experience for both creators and viewers. The most notable additions include the ability to play back a live chat after the live stream ends, and the launch of live automatic captions on videos.

Read more here. 

* Will these new features help to expand the audience of YouTube Live broadcasters, and keep viewers engaged with content after broadcasts have ended?*

 

  

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