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Cambridge Analytica scandal raises serious questions and concerns about Facebook’s privacy policies – 20.03.2018

Cambridge Analytica: Facebook’s data privacy scandal

 Tech giant Facebook and data analytics firm Cambridge Analytica are at the centre of a dispute over the harvesting and use of personal data – and whether it was used to influence the outcome of the US 2016 presidential election or the UK Brexit referendum. Both firms deny any wrongdoing.

Read more here. 

* The actions of the firm, which denies any wrongdoing, has kicked up a massive debate over Facebook’s failures to police its platform and its responsibility to both user privacy and the institution of democracy itself. It will be interesting to see how and Facebook responds to this – thus far, Zuckerberg has faced criticism both internally and externally for remaining silent about the Cambridge Analytica revelations. *

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eBay’s new AR tool helps sellers find the right box for their item 

eBay have introduced a new AR-powered feature that helps sellers figure out the best box to use for shipping their items to buyers. The technology works with a range of products, including everything from backpacks to kitchenware to car parts. It is meant to help sellers save time by pointing them to the correct USPS Flat Rate shipping box for their items.

Read more here. 

*This is an interesting use of AR technology to address a common problem customers have when shipping items. So far, it seems that AR has been adopted by brands mainly for ‘novelty’ purposes; eBay’s use of the technology suggests that it can be used and adopted for practical purposes.*

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 Instagram introduces dedicated UK shopping channel

Instagram has launched a dedicated UK shopping channel in which businesses, led by test partners Marks & Spencer, Heidi Klein and mahabis, will be able to tag products within organic posts and purchase the item directly from the brand’s website. The development marks the Facebook-owned firm’s most significant push into ecommerce since the introduction of Instagram for Business tools in 2016 and since it introduced its shoppable advert system earlier this year.

Read more here.  

* The initiative is part of a larger drive to expand the platform’s e-commerce offering and present itself as a shopping platform. It will be interesting to see what the user response to this change will be – is the platform at risk of moving too far away from its original mission: to act as a space for sharing content?*

 

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