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Instagram Stories gets ‘quote tweet’-style feed post resharing – 21.03.18

Instagram Stories gets ‘quote tweet’-style feed post resharing

 Instagram has created a new feature that lets you share other peoples’ posts as part of your own Story, alongside your own captions and commentary. Whilst unofficial apps allowing users to repost do exist, Instagram has never had a true ‘regram’ feature within the feed; this is perhaps the closest thing.

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 * Creating an official ‘reshare’ button could unlock all sorts of new user behaviours. Brands might employ it and their Stories to cross-promote a big ad campaign. Employing Stories to drive extra Likes and comments to permanent posts could help them gain more visibility in Instagram’s feed ranking algorithm. *

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Zara to launch AR experience across flagship stores globally

Zara is set to launch an AR experience that will enable in-store customers to hold their phones up and see models come to life on their screens. Pictures released by the retailer show that in-store AR prompts will be featured on window and mannequin displays, encouraging shoppers to hold their phones up with phrases such as ‘Shop the Look’. The functionality will also allow customers at home to hover their phones over Zara delivery packages to reveal visuals.

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*The initiative appears to be part of a larger drive to place Zara at the heart of the digital revolution in retail. Will incorporating technology into physical stores help save bricks and mortar stores from extinction? *

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 Sony experiments with AR by using Snapcodes on Jumanji Blu-Ray and DVD Packaging

To promote the release of Jumanji: Welcome to the Jungle, Sony is using augmented reality to give Snapchat users a feeling of what it’s like to be inside of the hit movie. Copies will feature Snapchat Snapcodes on the packaging to unlock two branded World Lenses.

Read more here. 

*It seems like Sony is attempting to use AR to tackle the ever-declining sales of DVDs. It will be interesting to see whether these added digital features will encourage more people to purchase physical DVDs as opposed to online downloads.*

 

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