Menu×

KFC, Facebook and Google all celebrate #InternationalWomensDay in style – 08.03.2018

Facebook just made it easier for female entrepreneurs to connect

To mark International Women’s Day, Facebook is launching a new Community Finder tool for its #SheMeansBusiness program; a tool which will give female entrepreneurs the ability to connect with each other in order to share questions, advice, resources and support. The platform will also launch the Credit Her campaign, which highlights women both past and present who “didn’t get credit the first time.” 

Read more here.  

* Over the past 12 months, we’ve seen the rise of the #MeToo movement, the second Women’s March and increased focus on gender equality in the workplace more broadly. Given this shift, it makes sense that social platforms are stepping up to provide tools for users to take part in this year’s International Women’s Day discussion.*

——————— 

KFC changes logo to ‘Claudia Sanders’ for a day to celebrate women’s success stories

KFC Malaysia has temporarily changed its logo of Colonel Sanders to Claudia Sanders across its social media and digital platforms for a day. This was done in conjunction with International Women’s Day to shine the spotlight on the women working across its outlets and those who corporate roles.

Read more here. 

*Whilst changing the gender of the logo might seem like a novelty way in which KFC is able to tap into International Women’s Day, its use of the day to spotlight their own commitment as a company to gender equality within the workplace, sets it apart from other brands.*

 ———————

Google is celebrating International Women’s Day with 12 powerful Doodles

In honour of International Women’s Day, Google is swapping out its usual rainbow-colored search page logo in order to celebrate the work of 12 female artists from around the world through interactive Doodles. Each artist shared a personal story through a series of visual narratives that represent “a moment, person or event that has impacted their lives as women,” while also conveying universal themes of womanhood.

Read more here. 

*Simple, yet effective way of celebrating International Women’s Day – spotlighting the stories of a diverse group of women through the medium of art.*

 ———————