Menu×

‘OK Google, please pay…’ Google launches peer-to-peer voice payments – 29.03.18

 Google launches peer-to-peer voice payments

 Google now offers voice-activated payments on Android and iOS through its AI assistant. The new functionality works alongside the Google Pay app, allowing users to send payments to friends and family through simple voice commands like ‘OK Google, send Simon $20 for the tickets’, after which the funds are transferred instantaneously.

Read more here. 

* It is clear that interest in peer-to-peer payment is growing, but to ensure uptake, Google will have to demonstrate to consumers that the service is not just convenient but also secure.*

 

 ———————

Cadbury launch live 360-degree Facebook Easter Egg hunt

 Cadbury has devised a sweet treat with a difference for chocaholics this Easter with the launch of the first live 360-degree Facebook video Easter Egg hunt. Users were encouraged to log on and scour a virtual landscape for hidden eggs during a one-hour event that drew 220,000 spotters from across Australia who between them posted 70,000 comments.

Read more here. 

*This is a novelty way of bringing an Easter tradition into the social media, digital world, whilst also encouraging user interaction on the platform.*

 

———————

ASOS uses AR to showcase fit

 ASOS has launched another feature in a stride towards inclusivity. The platform uses AR to show their products on a variety of different sized models, in hope to give a more realistic representation of what it may look like on different individuals’ bodies. The use of AR allows the company to superimpose the clothes on different sized models, rather than reshooting garments. 

Read more here. 

* The move comes amid a changing fashion landscape that aims to promote body diversity. We have seen this with Missguided’s latest campaign, but the use of AR to promote this sets ASOS apart from other retailers.*

  

———————