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Adidas to ‘create legends’ with personalised videos for each of the 30,000 Boston Marathon runners – 11.04.2018

Adidas to create 30,000 personalised videos for Boston Marathon runners 

Roughly 30,000 runners will compete in the Boston Marathon on Patriot’s Day, and Adidas says it will create 30,000 unique videos for those runners, delivered within hours after the race is over.

Read more here. 

*This initiative shows how marketers are getting more comfortable, but also more ambitious, with advanced video technology – using it to further personalise the customer experience.*

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Instagram launches a portrait mode and a new way to tag friends in Stories 

Instagram added a couple of new features, and the biggest news is a portrait mode feature called Focus. The app also has a new way of mentioning other users in stories with a sticker.

Read more here. 

* Focus mode is essentially Instagram’s take on the portrait mode that’s been popping up in every new smartphone. By incorporating it into the app, the platform is opening up portrait capabilities to all phones with Instagram capabilities.*

 

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Facebook chief Mark Zuckerberg testifies at Congress over data hacking scandal 

Facebook CEO Mark Zuckerberg testified before Congress in a marathon five-hour session about the ongoing Cambridge Analytica data privacy scandal. In addition to discussing that situation, the conversation also touched on Facebook’s role and responsibility in the world as a news source and a massively influential tool for democracy and communication.

Read more here.  

*Facebook successfully used this time in front of Congress to address the key questions relating to the Cambridge Analytica situation, and address the changes they are making to ensure it does not happen again. Whether this will lead to any change in national/international legislation, however, remains to be seen.*

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