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Alexa Donations turns Echo devices into charity collection boxes – 03.04.18

Alexa users can now donate to more than 40 charities using their voice

 Alexa users can now choose from more than 40 charities to donate to. Donations will be fulfilled through Amazon Pay using the customer’s preferred payment method associated with their Amazon account.

Read more here. 

*Charities are increasingly looking at new ways to encourage donations – many now have contactless or card payment capabilities. Will this added Alexa feature help further boost and increase charity donations by making it easier for customers to donate from the comfort of their own homes?* 

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  Snapchat takes a jab at Instagram and calls itself a ‘camera’ in first TV campaign 

Snapchat aired its first-ever TV ad, and it appears to have set its sights on a new audience: parents. The 60-second spot, ‘A New Kind of Camera,’ aims to explain Snap’s mission to be a ‘camera’ company. The full 60-second and a 30-second version will run on TV for the next two months.

Read more here. 

*This campaign comes at a critical time for Snapchat with declining share prices and user numbers. Will this advert help widen its audience or should the company be looking to strengthen its core user base, the under 25s?*

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HBO delivers free pizza by drone to ‘Silicon Valley’ Fans 

The television network promoted the show’s new season by dispatching drones to deliver free pies to dedicated viewers. On the day of the premiere, fans could order a free pizza by tweeting #Sliceline with a pizza emoji, and, if lucky, would receive a pizza delivered via drone.

Read more here.  

*This is a great example of a brand incorporating social media into their wider promotional intiative.*  

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