Menu×

Alibaba trials facial payments giving shoppers discounts for smiling – 26.04.18

Alibaba trials facial payments giving shoppers discounts for smiling

  Alibaba is trialling a ‘happiness meter’ which gives shoppers discounts depending on their mood. Upon entering the store, customers must check in by both having their faces read, and scanning a QR code. Upon leaving, they then have their faces scanned one more time, which in turn will use the “Happy Go” feature to reward discounts for those who are smiling.

Read more here. 

*It will be interesting to watch this space to see which whether this type of customer-facing facial recognition technology will be deployed at mass scale in order to enhance the physical experience.*

 

———————

 Facebook made an ad about how bad Facebook has become 

Facebook has increasingly been reckoning with the many problems its network has, and today, the company released an ad acknowledging the issues and promising to get back to “what made Facebook good in the first place.”

Read more here. 

 

* More than anything, this ad shows how much Facebook has begun to recognise that it doesn’t simply have issues that pop up here and there, it has a real image problem — that its own users don’t trust it and feel it’s moved away from the service’s original purpose. * 

———————

Bourjois unveils virtual try-on triggered by physical products 

Bourjois has unveiled a new smart mirror experience that enables shoppers to virtually try on make-up simply by picking up a cosmetic product in store. The blended reality mirror is said to be an industry first as it integrates physical product – in this case makeup – with the AR experience happening on the screen.

Read more here. 

 

*This innovation comes from research that shows that 72% of consumers want an in-store beauty experience to be a mixture of both physical and digital elements in order to feel more ‘believable’ – it will be interesting to see whether similar initiatives are rolled out more widely.*

 

———————