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Dutch supermarket is developing an app to map out your shopping – 06.04.18

Dutch supermarket Albert Heijn is developing an app to map out your shopping 

Dutch supermarket Albert Heijn is testing out an app that navigates a user through the store according to their grocery list. The goal of this app is to help customers to make more effective and efficient use of their time when they are grocery shopping.

Read more here. 

 *It will be interesting to see whether the app improves the customer shopping experience and if it actually cuts time spent wondering the aisles.*

 

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Facebook hides secret portals inside Ready Player One movie posters

Facebook is adding a new AR feature called target tracking, which lets people launch AR experiences by pointing their phone at an image. Facebook users can check out simple, animated experiences on posters from Ready Player One and A Wrinkle In Time.

Read more here. 

*While AR features are becoming more common on high-end smartphones, many of the apps and features do not work with older or budget phones. Facebook, however, says its features should work on most smartphones, making it accessible to more people.*

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Female-only social network supports solo travellers

She Roams Solo is a community where members can connect with one another and trade tips and experiences, with the aim of empowering women to travel alone. The network is a community where members can connect with one another, trade tips and experiences, ask questions and share their stories. It’s also a way to meet up with other women who are traveling or going to the same places as you. 

Read more here. 

*This concept taps into a growing market; we have seen other variations of travel brands addressing female empowerment, such as Behere, which exclusively helps women work remotely in locations around the world. She Roams Solo platform, however, isn’t about professional life, but about enabling safe solo travel.*

  

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