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eBay’s mobile app can now fill out your listings for you – 20.04.18

eBay’s mobile app can now fill out your listings for you

Ebay is rolling out an app update designed to make it easier to list items for sale on its online marketplace. Instead of filling out detailed forms on your mobile phone’s small screen, you can now scan the barcode on the item in question, choose the item’s condition, then click “list your item” to make the listing go live.

Read more here.  

*The change is meant to reduce to a matter of seconds the number of steps it takes to list. If the process is less cumbersome, will customers choose to use eBay as opposed to the growing number of newer resale apps like OfferUp or LetGo?*

 

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Daisy is Apple’s new iPhone-recycling robot

Ahead of Earth Day, Apple has debuted a new robot named Daisy that can take apart iPhones in order to recover valuable materials inside. Along with Daisy, Apple has also announced a temporary program called GiveBack, where customers can turn in devices in store or through Apple.com to be recycled. 

Read more here. 

* This is a novelty way of incentivising customers to recycle their old handset and help draw customer attention to their GiveBack scheme. It also allows Apple to tap into the conversation surrounding the upcoming calendar hook, Earth Day.*

 

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American Express brings shoppable AR feature to Coachella

American Express has integrated a shoppable augmented reality feature to the official app of the Coachella music festival. The payment company’s AR experience allows its cardholders to buy select merchandise by using an AR camera feature when at the festival’s grounds.

Read more here. 

* Brands seem to be upping the ante when it comes to striking the right balance in providing immersive mobile experiences that eventually convert into sales. This AR feature comes on the back of Amex’s AR collaboration with Justin Timberlake to promote his new album.*

  

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