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Fred Segal partners with Mastercard to create a shoppable storefront – 17.04.2018

Fred Segal partners with Mastercard on shoppable storefront 

US retailer Fred Segal has partnered with Mastercard to open an interactive Sunset Strip-themed pop-up shop in Los Angeles, which includes a shoppable window to allow customers to shop anytime, day or night.

Read more here. 

* The store is the first in a series of activations blending interactive and in store shopping that Mastercard will collaborate with Fred Segal on. Is this the route retailers are going to have to take, if they are to save their physical stores? * 

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Planned Parenthood is using VR to inspire empathy  

Planned Parenthood have teamed up with three artists to turn the difficulties of accessing reproductive care into Across the Line VR, an eye-opening VR experience.

Read more here.  

*Will using new technology, such as VR, help Planned Parenthood’s cause? It will be interesting to see.*

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Bumble drops Facebook login requirement 

Bumble is announcing it will no longer require that users have a Facebook account to log in. The popular women-first dating app is set to institute the change to its registration process.

Read more here.   

* Facebook has long been a prerequisite for signing up for the service, but fallout from Facebook’s data-sharing scandal seems to have convinced Bumble’s creators that it’s time for an update.*

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