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Hollister launches Bitmoji outfits for Snapchat inspired by spring collection – 13.04.2018

Hollister launches Bitmoji outfits for Snapchat inspired by spring collection

US teen apparel label Hollister is promoting the launch of its spring collection by creating 12 corresponding outfits for Bitmoji characters, available to post on Snapchat.

Read more here. 

*The Hollister launch aims to create a unique experience for Snapchat users and propel the brand back into the forefront of the teen shopper’s mind – it is interesting they have chosen Snapchat, given that other companies are now prioritising their spend on other platforms.*

 

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Facebook Stories adds funky AR drawing and Instagram’s Boomerang

You’ll soon be able to draw on the world around you and shoot back-and-forth Instagram Boomerang GIFs with the Facebook Camera.

Read more here. 

*Bringing additional creative tools to the Facebook Camera could make it a more popular place to shoot content and help the company compete with Snapchat.

media.*

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 Uber announces new safety-oriented app features for passengers 

Uber has unveiled a few new safety-oriented features for their ride-hailing app. The first of these features is the new in-app “Safety Center,” a resource that offers passengers information on Uber’s driver screening process, their community guidelines, safety tips and more. The second major feature is “Trusted Contacts.”

Read more here.  

 *It’s unclear whether or not these new safety decisions will be enough to please all of Uber’s passengers but it’s nice to see the company taking steps in the right direction

initiatives.*

 

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