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Pokémon Go to reward players for picking up rubbish on Earth Day – 05.04.18

Pokémon Go will reward players for picking up rubbish on Earth Day

 Pokémon Go has partnered up with local NGOs for an American-specific event that asks players to volunteer locally to help pick up rubbish for Earth Day. Players are asked to go for two hours to one of several listed locations to help clean up. If 1,500 trainers attend the events, rewards in the form of ‘stardust’ will be unlocked for 48 hours. If 3,000 participants attend, further rewards will be made available.

Read more here. 

*Pokémon Go continues to grow in popularity – it is nice to see that the game is being used to encourage user interest and engagement in a wider cause, the environment.*

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Facebook shares clearer, simpler terms of service and data policy

 As it continues to recover from the Cambridge Analytica scandal and overcome another round of privacy concerns, Facebook have proposed clearer versions of both its terms of service and data policy. The company is giving members on the social network seven days to provide feedback before it finalises the new language and asks users to agree to the updated terms.

Read more here.  

*It is unsurprising that Facebook is updating its data and privacy terms, what is perhaps more interesting is that it is giving its users the chance to provide feedback.* 

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Domino’s launches rewards points mobile games for loyal customers

Domino’s has released a mobile a game for its loyal pizza-loving customers in the US, giving them the chance to earn points toward free pizza. The Piece of the Pie Pursuit game takes users on a journey through six pizza-themed levels. Players that complete all six levels earn themselves 10 rewards points toward a free pizza.

Read more here. 

*Domino’s are known for their creative methods of engaging with their customers with past campaigns such as the Domino’s Wedding Registry. Whilst these may seem like novelty ideas, their customer base does remain loyal and it is arguably the most talked about pizza delivery company.*

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