Menu×

Facebook is testing its own influencer marketing platform – 21.05.2018

Facebook is testing its own influencer marketing platform 

With a new tool, thus far called ‘Branded Content Matching,’ brands will be able to search for Facebook influencers whose audiences match with the brands’ target demographics. Branded Content Matching is still in beta, and Facebook has yet to formally announce its existence.

Read more here. 

 *This feature will inevitably help creators find more opportunities to work with brands and monetise their work. Will influencers therefore be more likely to invest more on their Facebook content than on competing platforms such as Instagram?*

 

———————

Social media takes over the streets of Oxford

Oxford witnessed a new kind of social media takeover; an artist took to the streets, marking them with social media and Internet-inspired signs. Street names included: Instagram Avenue, Facebook Row, Emoji Alley, Google Walk, Twitter Lane, Selfie Passage, WTF Lane.

Read more here. 

 

* Should these be considered art? Or vandalism? Whichever it may be, these signs are an expression of our ever increasing fascination with social media.*

———————

Johnnie Walker offers whisky personalisation experience

Customers can go online to Johnnie Walker My Edition and answer several questions. Based on the answers given, Johnnie Walker My Edition uses machine learning and proprietary algorithms to match the taste profile to one of a range of six new and exclusive Johnnie Walker blends.

Read more here.  

* Not only does this new experience allow customers to find a bottle specific to their tastes, but it also provides a new way for people to interact with the Johnnie Walker whisky brand, using technology and personalisation to more closely engage consumers.*

 

 

 

———————