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Ford tries to bridge gap between drivers and cyclists through VR – 30.05.2018

Ford tries to bridge gap between drivers and cyclists through VR

Ford has created a VR experience that lets cyclists and drivers swap vantage points. Using headsets, drivers can use the experience to see what it’s like for cyclists, when cars pass too closely or change lanes without signalling.

Read more here.

*This highlights how VR can go a long way in helping brands illustrate situations that can be difficult to depict using traditional video. Figures from the trial revealed that 60% of participants changed their driving or cycling behaviours. With such success, it will be interesting to see whether other car brands will follow suit with similar initiatives. *

 

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Shoe retailer replaces physical browsing with digital selection

 Footwear retailer Eobuwie is testing a new physical store concept that fully merges a physical store experience with online shopping. Within the store itself, there is no physical product displayed. Instead, large vertical display screens cycle through ads and shoe imagery.

Read more here. 

*There’s no question that this concept store takes an adventurous leap –  it is the first of its kind within the fashion industry.  The problem, though, is what makes this store experience better than just ordering at home and having the shoes delivered? Are digital representations of shoes enough to create an impulse purchase?*

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 Snapchat is planning to bring its camera and login features to other platforms 

 Snap Inc are allegedly developing a platform, currently known as Snapkit, which will allow developers to integrate a ‘login with Snapchat’ button into their apps.

Read more here. 

 *A similar option offered by Facebook is already commonly used. It will be interesting to see if Snapchat’s notably young user base favour signing up to new online services if they can log in with their pre-existing credentials. *

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