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Fruit of the Loom combats shirtless selfies in new PSA – 25.05.2018

Fruit of the Loom combats shirtless selfies in new PSA

Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic—men’s shirtless selfies. In a social campaign released recently, the household name in undergarments urges men to #PutAShirtOn and stop the senseless spread of shirtlessness.

Read more here. 

*A hilarious way of repurposing the PSA format and a common summer issue, shirtless men, and turning it into a brand campaign. This is also a bit of a hint towards the inequality of shirtless women on social, in line with the free the nipple movement.*

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Airbnb’s new Travel Stories feature lets people show off videos from their trip

The increasingly popular ‘stories’ format has infiltrated yet another app: Airbnb. The company quietly launched a new feature called Travel Stories that allows guests to create and upload video sequences in order to show off highlights from their trip.

Read more here. 

* The new feature fits within Airbnb’s recent scope of expanding to become a more socially driven travel agency of sorts, instead of just a place to book a home to sleep in for a night.*

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Amazon’s Alexa recorded private conversation and sent it to random contact

A family had a private conversation broadcast across the internet to a friend by their Amazon Echo. The horrifying discovery began with an equally chilling phone call, telling them to unplug their devices immediately.

Read more here.

*Amazon’s Alexa and other voice assistant devices have undoubtedly grown in popularity in recent times. Will this incident, such a clear breach of privacy, put current and potential users off using these devices and using voice tech in general? .*

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