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London launches world’s first contactless payment scheme for street performers – 29.05.2018

London launches world’s first contactless payment scheme for street performers

London is to introduce contactless payments for buskers in what organisers say is a world first. Performers will be given card readers so passers-by can tap and donate.

Read more here. 

*We are increasingly becoming a cashless society – this is an example of how changes have been made to accommodate this.*

 

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 Kit-Kat helps mitigate delayed travellers’ woes with free chocolate

 As a way to improve the customer airport experience while providing advertising for the chocolate brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed.

Read more here.   

*This is a great way of utilising relevant customer information to offer a creative, instant and memorable solution to a common consumer pain point, delayed flights.*

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 WWF “hacked” Snapchat’s Snap Map to alert millennials to the impact of global warming

WWF France is leveraging Snapchat map to create awareness among the millennials about the impacts of global warming.

To commemorate International Biodiversity Day, WWF France has created a series of snaps showcasing unusual heat in the Arctic on the Snapchat map.

Read more here.  

*Whilst Snapchat has fallen out of favour with older audiences, it remains one of the most popular apps amongst millennials and younger social media users. This audience are ultimately the people that global warming will affect the most, therefore it makes sense that the WWF have chosen this platform.*

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