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Nike let sneakerheads ‘join the line’ on Instagram – 03.05.201

Nike let sneakerheads ‘join the line’ on Instagram 

#AirMaxLine became the first digital waiting line for Air Max fans. Fans were invited to visit a dedicated website to create and customise their personal avatar that would then join the queue. Once ready, people were invited to share their avatar on Instagram with the hashtag #AirMaxLine for a chance to win a pair of the new Air Max.

Read more here.

*Sneakerheads know that the launch of a new pair of shoes means long waiting lines. Nike knew it as well. They found a great opportunity to jump on this trend, combined with the recent capability set by Instagram; allowing users to follow hashtags.*

 

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Facebook to introduce ‘clear history’ feature

One of the major announcements from Facebook’s F8 conference is a new privacy feature that will let users clear all their history on Facebook, much like what you can already do on your browser.

Read more here.

 

*Privacy has become the core of all conversations about Facebook. We want more control over what Facebook knows about us, and what is being shared with third-party apps. But what we want even more than control, is the right to start over and delete whatever Facebook has “learned” about us. This is finally being addressed.*

 

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Amazon is teaching children manners

Yep, that’s right. Amazon is set to release a children’s edition of the Echo Dot that will teach young kids etiquette skills. The new smart assistant asks children to say ‘please’ and ‘thank you’ when they request something. The product also features controls that enables parents to shut down the device and monitor activity.

Read more here. 

 *This is another step towards the evolution of the family being powered by the increasing influence of technology. Over worked parents are not only turning to tech to help run the household, but become a big part of it.*

 

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